Egyptian leadership, a pyramid scheme

The people of Egypt have been set in ousting their leaders since the time of the Pharaoh. It seems as if the biblical plight of the Egyptian front runners are continuing today in much the same way spoken about in various books of the bible, or is it? Back then it was...

How To Train Your Dragon

Business is a lot like a Dragon; it’s fierce, large and burns you in an instant. It also protects the princess in the tower and stops at nothing (not even the risk of losing its own life) to fulfill its duties. Often people use the excuse that “the reason we...

Learn your market

If we imagine the average American we can roughly paint a picture of someone who is English, enjoys a good barbeque, is patriotic about their country and supports their troops. If we now shift our focus on an African person, we envision someone walking barefoot in the...

The African consumer

The greatest tool a man can use is the imagination of his audience. Using the mind set of the consumer to create an illusion that something is more beneficial for the persons’ well-being than they realize is the number one marketing tool to success. We see this...

Mozambeautiful

This is Africa’s century; opportunities have increased significantly in the past 30 or so years. The continent has been fighting for centuries, whether fighting for survival, independence or power; it has battled to keep up with the developments of the free world,...