Learn your market

If we imagine the average American we can roughly paint a picture of someone who is English, enjoys a good barbeque, is patriotic about their country and supports their troops. If we now shift our focus on an African person, we envision someone walking barefoot in the...

The African consumer

The greatest tool a man can use is the imagination of his audience. Using the mind set of the consumer to create an illusion that something is more beneficial for the persons’ well-being than they realize is the number one marketing tool to success. We see this...

Mozambeautiful

This is Africa’s century; opportunities have increased significantly in the past 30 or so years. The continent has been fighting for centuries, whether fighting for survival, independence or power; it has battled to keep up with the developments of the free world,...

Libya provider back from sabaticle

Our provider in Libya has been on a world tour, backpacking through Europe like a teenager on a gap year, travelling the Trans-Siberian railway to the Great Wall of China, surfing the gold coast of Australia and eating his way through the USA. When asked about his...

Welcome to Africa

So, your boss has told you “you’re working in Africa”. You’ve googled “Kenya” enough times to be certain that you are going to be working in the middle of the bush, with a pride of lions running around your hut at night and elephants flapping their ears at you while...