Food and Beverage
Ensuring food security in Africa remains a grave concern, since it is the first right of people and a pressing challenge upon the continent. Africa is widely known to suffer from political, economic, social and environmental insecurities. Thanks to technology, however, there has been an outstanding gain in food production (due to the techniques and procedures of cultivating and producing food evolving).
Today in Africa, there are an increasing number of food brand names — proof that Africa is trying to get on the frontline. The food and beverage market belongs almost entirely to the South African market, representing more than 40% of Africa’s financial strength. The beverage industry has also grown by more than 10%. Moreover, food production can often be altered by the farmers’ managing choices, depending on weather, nutrient additives or pesticides.
Did you know that South Africa is the fastest-growing beer market? The most common South African beverage leading the market is beer production. This market is set to grow even faster within the next five years.
Challenges on the food and beverage industry
Despite some progress with the recent years, nearly a billion people suffer from severe famine and from malnutrition. Either with too much food infected or from over-consumption. The investment in agriculture as a machine for sustainable growth has been very low in recently, and though it is however, now receiving more attention.
Climate Change – Farmers must face and adapt to climate change which is the hardest part of the job; bringing major shifts in food production. Temperatures rise and decrease and so does rainfall and the natural disasters which occur frequently. Due to these uncertainties, carrying out this task is challenging.
With the arrival of technologies in Africa, farmers can now anticipate and reduce the impacts of climate change thus, helping crops to grow properly. Thanks to technology, it now provides a sustained level of food production and better food supplies. Accessibility, cost-effective and prominent, the food and beverage industry can now continue its progress and aim for improved prospects.
Africa HR Solutions is active in the food and beverage industry and is the Leading African Employment Expert which you shall come across. If you are willing to relocate in the dark continent, we provide solutions in the NGO sector. As Employer of Record, Africa HR Solutions Ltd has become a major player in the African market regarding Professional Employment Outsourcing (PEO), payroll and compliance.
"Thanks to technology, however, there has been an outstanding gain in food production"