L’une des plates-formes contemporaines de communication mondiale, la croissance de l’Afrique dans le secteur du marketing explose. Du numérique aux méthodes de marketing plus traditionnelles, l’Afrique offre aujourd’hui une industrie du marketing innovante et en constante évolution. L’industrie du marketing numérique offre aux entreprises des opportunités d’émerger et de bien performer sur les marchés des médias, tout en suivant les tendances des mondes développés et en développement. D’autre part, le marketing traditionnel et de contenu reste un outil important pour atteindre un groupe de consommateurs spécifiques qui n’utilisent pas essentiellement la navigation sur Internet.

Le marketing numérique

Aujourd’hui, aucune entreprise ne peut fonctionner sans une bonne stratégie marketing, et l’Afrique ne fait pas exception. L’industrie mobile a été un changement radical pour le continent, avec de plus en plus d’habitants possédant des smartphones. Il y a maintenant plus de 48 millions d’utilisateurs d’Internet au Nigeria, alors qu’il n’y en avait presque pas dix ans auparavant. Dans un avenir proche, la moitié de l’Afrique subsaharienne aura accès à Internet, ouvrant ainsi un tout nouveau public aux spécialistes du marketing numérique.


“L’industrie du marketing numérique offre aux entreprises des opportunités d’émerger et de bien performer sur les marchés des médias.”

Marketing traditionnel

Le marketing traditionnel, en particulier en Afrique du Sud, est toujours florissant, comme on le voit dans les journaux, la télévision, la radio, les panneaux d’affichage et autres médias traditionnels. Le marketing de contenu joue toujours un rôle important dans l’établissement et le maintien de l’exposition en ligne. Le marketing traditionnel offre un sentiment de tangibilité et de fiabilité au consommateur et atteint un public sans accès régulier à Internet.

Africa HR Solutions est active dans le secteur du marketing et est le principal expert africain de l’emploi que vous rencontrerez. En tant qu’employeur de référence, Africa HR Solutions Ltd est devenu un acteur majeur sur le marché africain en ce qui concerne l’externalisation de l’emploi professionnel (PEO), la paie et la conformité.




Grant Geraghty is the longest-serving member of the Africa HR team. This resident subject matter expert and client champion is responsible for gaining a deep understanding of our clients’ unique HR needs in Africa and providing tailored solutions that align with their business objectives. Grant collaborates closely with our clients to ensure that their requirements are properly implemented, providing ongoing support and guidance throughout the process.

Grant brings a wealth of experience to his role, having served as Africa HR’s longest-serving employee. He holds a Bachelor of Commerce degree, with a major in Economics and Business Finance, from the University of Natal in South Africa. Additionally, he has completed a certification program in Payroll and Tax Administration from the University of Cape Town, further enhancing his expertise in HR operations and compliance.

His commitment to delivering exceptional service and his extensive knowledge of HR in Africa make him an invaluable member of the Africa HR team.




Kevina Takoordyal has a BA Hons Business Management from the University of Glamorgan, UK, with MBA in leadership and Innovation, MBA General, PMP Certified, and Agile Scrum Master. She currently works as the Head of Operations at Africa HR Solutions Ltd with more than 20 years of proven leadership capabilities in Operations, Business Development, People Management, Process Optimization, and Project Management in the Financial Services, BPO, Banking Industry, and Heath Care Industry. In Senior leadership roles with an international footprint across Europe working and extensive Pan- African experience from a compliance, finance, and operations angle, Kevina comes across with a panoply of cross-functional skills. Kevina also serves on a few Boards, Non-Independent Executive at MioD and for NGOs on a voluntary basis, a coach and mentor to aspiring female leaders across Africa and Mauritius.

Kevina is a firm believer in Servant Leadership with a strong focus and commitment to uplifting others, with the ability to deliver through a highly engaged – diverse team, and works towards consistently synergistic value creation. While being a focused and adaptive thinker and Kevina is actively participating in panel discussions on Innovation, CX, Digital transformation.

Kevina serves as Project Assessor for the National Youth upskilling program. She has been recognized as Global Talent in a few companies, Ceridian, and International SOS Ltd whereby she has been awarded a few scholarships and had the opportunity to be mentored by Senior Vice President in the US. Award Winner in various fields and at a national level and recognized including Super Achiever Leader Award in Africa in 2016, Awarded Africa Women Leader 2018.



Head of Finance & Business Support

Viloshna is an experienced finance professional with 18 years of expertise in strategic financial planning, financial analysis, cash flow management, systems and controls implementation, financial reporting, and continuous process improvements. She currently serves as Head of Finance & Business Support, where she has successfully automated and leveraged the financial reporting system capabilities to ensure efficient company operations.

Viloshna’s background includes senior roles in a multinational pharmaceutical company and a large listed Mauritian conglomerate. Her meticulous attention to detail and strategic thinking have streamlined financial processes, making her a valuable addition to any finance team. Viloshna is a qualified finance professional with an FCCA qualification and an MBA, bringing valuable expertise to any organization.

In her current role, Viloshna leads the company’s Treasury and Payments function, including the fulfillment of the company’s cross-border payments into Africa. With her strong educational background and extensive experience, Viloshna consistently demonstrates her ability to optimize financial operations, minimize risks, and improve profitability. Her expertise in financial reporting and process improvements make her a valuable asset to any organization.



Head of Legal & Compliance

A qualified lawyer who joined Africa HR Solutions in July 2020, Mark Du Preez has experience working in private practice for a reputable law firm in South Africa. He also played commercially focused roles at a leading private bank, wealth management company, and outsourcing firm in South Africa and Mauritius.

Mark has played a pivotal role in Africa HR Solution’s risk mitigation strategy, which positively impacted P&L performance over the years.

He currently leads the Partnerships function of the company including relationships and oversight with in-country partners (ICPs) across Africa.

alex daruty


Head of Commercial

Alex has more than 15 years of experience in the global, strategic development of both enterprise and consumer brands in categories including technology, transport, enterprise software, entertainment, and travel.

With experience in roles on both agency and corporate side, he has worked across international brands and has led the development and execution of multi-discipline campaigns across EMEA, NORAM and Asia Pacific.

His focus is on driving meaningful business impact through brand differentiation and building high-functioning, digitally oriented, and analytically driven capabilities. He is motivated by working with, and developing dynamic people, teams, and organizations.

He leads, manages, develops and mentors the Key Account Management department, including line management responsibility for the team of Key Account Managers and Key Account Administrator who represent the Company as the primary communication link between all relevant stakeholders, including clients, third party in-country partners and internal functions.

Originally from Mauritius, he holds bachelor’s degrees in International Business, Finance and Management from the University of Nevada, Reno.