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Africa HR Solutions unveils new brand identity

7 April 2025

Having supported global clients across 46 African countries for 15 years, Africa HR Solutions is proud to unveil a refreshed brand identity.

This evolution reflects the changes the company has undergone over the years. More than just a new look, the updated brand underpins Africa HR Solutions’ commitment to supporting its clients as they grow across Africa.

Established in 2010, this small start-up transitioned into the largest employer of record (EOR) service provider on the continent. Over the years, the company has successfully adapted to economic fluctuations, political unrest, natural disasters, economic instability and global health crises including the COVID and Ebola outbreaks. These experiences have strengthened its capabilities and reinforced its role as a trusted partner to multinationals expanding into Africa. 

“Our 15-year journey has included many achievements and overcoming numerous unforeseen challenges,” says Alex Daruty, Head of Commercial at Africa HR Solutions. “Our teams' unwavering commitment to our clients’ success has been fundamental to our growth. By prioritising their needs and adapting to evolving markets dynamics, we have expanded our service offerings and strengthened our expertise.”
Alex Daruty
Head of Commercial

As organisations expanded their operations across Africa, they encountered challenges beyond the scope of traditional EOR services, such as limited access to healthcare and employee benefits,  complex immigration procedures and logistical hurdles, including procuring local office space and housing for expatriate employees deployed to work in Africa. In response, Africa HR Solutions broadened its scope of services, developing tailored solutions that complement its core payroll and compliance offering to provide comprehensive workforce support. 

This strategic transformation has been a key driver behind the company’s brand evolution. The new visual identity embodies its extensive experience, adaptability and future-focused approach. While the business has evolved, Africa HR Solutions remains focused in its commitment to delivering high quality, personalised services and acting as a trusted partner for global clients operating in Africa. 

Reflecting on this milestone, Edan Latzelsberger, Africa HR Solutions’ Managing Director, states:  

“Africa HR Solutions has enjoyed a remarkable journey over the last 15 years, from humble beginnings to becoming Africa’s largest EOR by all metrics and an award-winning provider of payroll outsourcing services across the continent. Our ability to navigate our clients and their African employees through multiple events and constantly evolving regulations has served us well. Going forward, our updated brand identity reinforces our commitment, level of care and dedication to our clients, while we continue to improve and enhance our services in order to add value to our clients’ strategy and operations across Africa.”
Edan Latzelsberger
Managing Director

About Africa HR Solutions

Africa HR Solutions is a leading HR services firm exclusively focused on Africa. Our comprehensive service offering includes employer of record solutions, payroll outsourcing services, immigration and work permit support, employee benefits procurement, together with a range of in-country ancillary services. We support listed multinationals, PE & VC-backed companies, international development organisations, global NGOs and international non-profits in 46 African countries and across 20 different industries. Africa HR Solutions is majority owned by ADvTECH Group, which is listed on the Johannesburg Stock Exchange. 

Learn more about the meaning behind the new brand.

Socota Business Park 
Phoenix 
Mauritius 

+230 465 3100 

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