5 Business Opportunities in Africa

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Why you should consider Africa as a Business Opportunity

Around the world, many countries have reached a point where development has slowed down. Businesses and investors often look for new opportunities when growth is stagnant. A decade ago, Brazil, Russia, India and China (also known as the BRIC countries) were thought to be the next El Dorado. However, over the years, many investors were disappointed by either the slow growth of their economy or the significant hurdles to entry.

On the other hand, the African continent is blooming. Often acclaimed as having a growth rate among the highest in the world, the second largest continent on the planet comes offers a number of investment opportunities. The drastic increase in the number of middle class families and acres of unused fertile land has been attracting investors from around the world. Giants like Heineken and Coca Cola have already set their mark on the continent and have enjoyed (very) positive ROI.

There are a few shortcuts to get started in Africa the easy way.


Business Opportunities in Africa

1. Agriculture

The World Bank forecasts Africa’s agribusiness to be worth $1 trillion by 2030. 60% of the world’s uncultivated land is in Africa and the agro-processing sector is set to overtake mining and metals in a near future. Technology has revolutionized the agricultural industry in Africa, which has enabled the few market players to produce on a massive scale at reduced cost.

Investors in Africa often consider Uganda’s agricultural potential to be the best on the continent. With two rainy seasons per year and the temperature almost always constant, Uganda benefits from multiple crop harvest per year.  According to the Food and Agriculture Organization of the United Nations, the extremely fertile agricultural land of Uganda can feed 200 million people. Coffee, tea, sugar, livestock, edible oils, cotton, tobacco, plantains, corn, beans, cassava, sweet potatoes, millet, sorghum and groundnuts are among the wide country’s top sellers.

2. Power and Renewable Energy

As the world looks for more climate friendly energy solutions, Africa has become the global test pole. Many companies and investors have started heavily testing green energy models on the continent. An academy to train professionals in the renewable power sector has even been launched in Nigeria, making it the first Sub-Saharan country to possess such a facility. This already tells the story: green energy providers already see Africa as a land of promise for renewable power.

Currently, the demand for energy far exceeds the supply of the African continent, hence, the rush of investors towards this golden mine. A recent study from the World Bank points out that up to 80 percent of households in Africa still use charcoal and firewood as primary energy source for cooking. Furthermore, in Sub-Saharan Africa, only one out of three people have access to electricity.

Investing in the power industry in Africa can prove highly profitable on the long run. The continent allows for various renewable energy sources to choose from, such as solar and hydro power. M-Kopa Solar, Powerhive and StemaCo are among the major players in the solar industry, while Yam Pro Energy produces electricity from crashing waves along the coasts of Ghana.

Africa HR Solutions facilitates the employment process for a number of major companies in the Power-Industry.

3. Transportation

African cities are growing fast. A publication by the African Development Bank reveals that from 1950 to today, urban residents have increased from 14 percent to 40 percent. This number is set to reach 50 percent by mid-2030. This migration towards urban areas has seen the transportation systems overwhelmed by demand, with growing frustration due to low availability.

Doing business in Africa, especially in the transportation sector, currently sees hundreds of entrepreneurs earning recurring income. With the arrival of Uber to the African continent, fast thinking investors have grown a loyal customer base by putting cars at the disposal of urban commuters. The convenience, affordability and comfort proposed by the ride hailing company has opened doors for business opportunities in African countries.

Another startup inspired from the success story of Uber’s African expansion is Magic Bus. This startup, founded by four students of the Indiana’s Earlham College, raised $1 million from the Hult Foundation. It’s innovative SMS-based system allows commuters (in Nairobi) to pre-book their bus tickets simply using their mobile phones. With the integration of mobile payment through M-PESA, riders can find out how far a bus is and the exact fare. Currently, Magic Bus is seeking to standardize bus fares for peak and off-peak hours, before attempting an expansion on the continent.

4. Low-Cost Education

Governments owe to their citizens one of the basic human rights: Proper Education. Being one of the fastest growing populations, Africa has an estimated growth rate of 2.5 percent per annum (as of 2017). Due to this, the demand for quality education is booming and African governments can no longer meet the growing demand. With poor funding of government-sponsored schools, the African educational system needs to heavily rely on private business as a support.

There are four major reasons to this explosive demand for quality education on the African continent:

  • Good education is the quickest way to escape poverty

In Sub Saharan Africa, school fees consume up to a quarter of a poor family’s income. Africans understand the value of education and more and more parents are making sacrifices in pursuit of a brighter future for their children.

  • Better Education is the way towards better job opportunities

With the high unemployment rate on the African continent, good job opportunities get even scarcer. Hence, more and more young Africans seek professional education and vocational training to stand a chance. On the other hand, those already employed are investing in private courses to advance their careers.

  • Businesses desperately want to increase their productivity

Many businesses are ready invest in their staff training in an attempt to increase efficiency and maximize productivity. The main problem they face is the lack of proper institutions to deliver the appropriate training.

5. Retail

Year after year, the retail sector is experiencing rapid growth on the African continent, with no signs of slowing down. The rush towards urbanization and the development of payment solutions, such as M-PESA partnering with Paypal, has strongly contributed to this sector’s growth. Consumer differences may vary according to their purchase power and growth rate. Therefore, it is very important to choose the right offer and to right target market. Below is a graph showing the African retail value stages, segmented by country.

Auditing firms KPMG and Deloitte studied countries on the continent known for their strong retail and identified main characteristics to consider when investing in the retail market:

  • Ghana: popular shopping centers and highly accommodating business environment
  • Nigeria: high urbanization, high growth rate, young population, large market size
  • Algeria: high wealth per person, high urbanization, concentrated wealth in urban regions
  • Kenya: growth in the middle class, dynamic private sector, strong population
  • Morocco: high growth rate, growth in middle class, rise in urbanization

How to get started the Smart Way

Let’s face it: taking a step towards a new business venture may be easy for some, while being complicated for others. After choosing where to invest in Africa, you will also need to address key governing laws pertaining to Employment, Payroll, Expat Immigration, Medical Insurance, Tax Compliance and possibly Offshore Services and payments.

Typically, to employ people in a new country, one would require a registered entity to process the employment, payroll and taxes to ensure full compliance. The current alternative which can save you a huge amount of time and money by making your project easier is using a reliable Professional Employer Organization (PEO) service provider such as Africa HR Solutions. This PEO or employment outsourcing service (also known as Umbrella service) will allow you to get into operations in a minimal amount of time, while ensuring you are fully tax compliant.  This is ideal for companies looking to test new markets, or who need a temporary solution while they set themselves up in a new territory. It’s also great for companies who are running a short-term project and need people on the ground.

At Africa HR Solutions, we know that running a business is not an easy task. Hence, we provide you with comprehensive services to choose from (Employment, Payroll, Expat Immigration, Medical Insurance, Tax Compliance and Offshore Services), which are customizable according to your business model. Our network has expanded to over 40 countries across Africa and we are trusted by leading international and local organizations.

Why choose Africa HR Solutions?

  • Simplest and fastest way to hire people without having a registered entity
  • Allows you to focus on your business while we manage the payroll and employment duties
  • Single solution for all your HR requirements in Africa & a central point of contact for all your queries
  • Flexible on-call queries and reports whenever required
  • Full compliance with local legislations – expert across Africa
  • Centralizing of payroll functions
  • Team dedicated to quality and flexibility to meet your requirements
  • Up to date statutory changes through multiple sources
  • Professional indemnity and employer liability

We can help you expand in Africa –  Contact us today.

What Can We Help You With?




Grant Geraghty is the longest-serving member of the Africa HR team. This resident subject matter expert and client champion is responsible for gaining a deep understanding of our clients’ unique HR needs in Africa and providing tailored solutions that align with their business objectives. Grant collaborates closely with our clients to ensure that their requirements are properly implemented, providing ongoing support and guidance throughout the process.

Grant brings a wealth of experience to his role, having served as Africa HR’s longest-serving employee. He holds a Bachelor of Commerce degree, with a major in Economics and Business Finance, from the University of Natal in South Africa. Additionally, he has completed a certification program in Payroll and Tax Administration from the University of Cape Town, further enhancing his expertise in HR operations and compliance.

His commitment to delivering exceptional service and his extensive knowledge of HR in Africa make him an invaluable member of the Africa HR team.




Kevina Takoordyal has a BA Hons Business Management from the University of Glamorgan, UK, with MBA in leadership and Innovation, MBA General, PMP Certified, and Agile Scrum Master. She currently works as the Head of Operations at Africa HR Solutions Ltd with more than 20 years of proven leadership capabilities in Operations, Business Development, People Management, Process Optimization, and Project Management in the Financial Services, BPO, Banking Industry, and Heath Care Industry. In Senior leadership roles with an international footprint across Europe working and extensive Pan- African experience from a compliance, finance, and operations angle, Kevina comes across with a panoply of cross-functional skills. Kevina also serves on a few Boards, Non-Independent Executive at MioD and for NGOs on a voluntary basis, a coach and mentor to aspiring female leaders across Africa and Mauritius.

Kevina is a firm believer in Servant Leadership with a strong focus and commitment to uplifting others, with the ability to deliver through a highly engaged – diverse team, and works towards consistently synergistic value creation. While being a focused and adaptive thinker and Kevina is actively participating in panel discussions on Innovation, CX, Digital transformation.

Kevina serves as Project Assessor for the National Youth upskilling program. She has been recognized as Global Talent in a few companies, Ceridian, and International SOS Ltd whereby she has been awarded a few scholarships and had the opportunity to be mentored by Senior Vice President in the US. Award Winner in various fields and at a national level and recognized including Super Achiever Leader Award in Africa in 2016, Awarded Africa Women Leader 2018.



Head of Finance & Business Support

Viloshna is an experienced finance professional with 18 years of expertise in strategic financial planning, financial analysis, cash flow management, systems and controls implementation, financial reporting, and continuous process improvements. She currently serves as Head of Finance & Business Support, where she has successfully automated and leveraged the financial reporting system capabilities to ensure efficient company operations.

Viloshna’s background includes senior roles in a multinational pharmaceutical company and a large listed Mauritian conglomerate. Her meticulous attention to detail and strategic thinking have streamlined financial processes, making her a valuable addition to any finance team. Viloshna is a qualified finance professional with an FCCA qualification and an MBA, bringing valuable expertise to any organization.

In her current role, Viloshna leads the company’s Treasury and Payments function, including the fulfillment of the company’s cross-border payments into Africa. With her strong educational background and extensive experience, Viloshna consistently demonstrates her ability to optimize financial operations, minimize risks, and improve profitability. Her expertise in financial reporting and process improvements make her a valuable asset to any organization.



Head of Legal & Compliance

A qualified lawyer who joined Africa HR Solutions in July 2020, Mark Du Preez has experience working in private practice for a reputable law firm in South Africa. He also played commercially focused roles at a leading private bank, wealth management company, and outsourcing firm in South Africa and Mauritius.

Mark has played a pivotal role in Africa HR Solution’s risk mitigation strategy, which positively impacted P&L performance over the years.

He currently leads the Partnerships function of the company including relationships and oversight with in-country partners (ICPs) across Africa.

Alex Daruty - Africa HR Team


Head of Commercial

Alex has more than 15 years of experience in the global, strategic development of both enterprise and consumer brands in categories including technology, transport, enterprise software, entertainment, and travel.

With experience in roles on both agency and corporate side, he has worked across international brands and has led the development and execution of multi-discipline campaigns across EMEA, NORAM and Asia Pacific.

His focus is on driving meaningful business impact through brand differentiation and building high-functioning, digitally oriented, and analytically driven capabilities. He is motivated by working with, and developing dynamic people, teams, and organizations.

He leads, manages, develops and mentors the Key Account Management department, including line management responsibility for the team of Key Account Managers and Key Account Administrator who represent the Company as the primary communication link between all relevant stakeholders, including clients, third party in-country partners and internal functions.

Originally from Mauritius, he holds bachelor’s degrees in International Business, Finance and Management from the University of Nevada, Reno.